But the challenge went further: “… and we also need the hardware for it.”

For Novartis, we created holographic content and interactive displays that merged gesture control and touchscreen interfaces, long before such setups became the post-pandemic norm.

Instead of looping animations on a screen, visitors could literally move through the content, exploring research themes and product principles through motion and light.

The installation became a modular showcase for events worldwide, blending clarity, play and curiosity.

The StoryCubes are modular LED towers that transform real-time data into living stories of light, from portfolio performance to ESG indicators. Each cube acts as both sculpture and interface, dynamically adapting to the data it displays.

Installed in showrooms and events, the StoryCubes visualize the impact and rhythm of the company’s work, turning key metrics into a constantly shifting narrative.

The technology behind it draws on our experience with interactive LED systems, including our donation cube platform for NGOs, where storytelling meets activation.

Here, that DNA evolved into a corporate storytelling format.