The Future of Digital Fundraising

TURNING GENEROSITY INTO COMMERCE

How the Spendenshop Makes Donations Feel Like Purchases

Traditional donation forms ask donors to trust you’ll do something good with their money. The Spendenshop shows them exactly what they’re buying—and makes them want more.

The challenge: nonprofit missions are abstract. Support our work doesn’t inspire action. Donors want to see concrete impact before they commit. The solution needed to transform vague causes into tangible outcomes, making every donation feel like an intentional purchase with visible results.

In collaboration with FundraisingBox, we created the Spendenshop—a fully branded e-commerce platform for nonprofits. No forms. No guilt. Just impact you can add to cart. Provide clean water for a family… 50 EUR. Fund one year of education… 200 EUR. Plant 500 trees… 75 EUR.

THE DIGITAL COLLECTION BOX

How Tap2Give Captures Donations in a Cashless World

Cash is disappearing. Collection boxes sit empty. Spontaneous giving—churches, museums, events, street campaigns—loses thousands every year. The willingness to give hasn’t changed. The payment method has.

We built Tap2Give in partnership with FundraisingBox: a native donation app that runs on branded tablets or our custom Mini-StoryCubes with LED pixel animations. Donors tap their phone, watch impact unfold on screen, and walk away knowing they made a difference. No app download. No registration. Just frictionless giving powered by NFC.

MAKING DONATION FORMS FEEL HUMAN

How Interactive Widgets Replace Interrogations With Conversations

Traditional donation forms are transactional. Name field. Amount dropdown. Payment method. Submit. Fast, yes. Memorable, no. They’re optimized for completion—not connection.

For foodwatch and other mission-driven organizations, we needed something different. Their donors aren’t passive givers—they’re engaged advocates. The donation experience needed to reflect that relationship.

Working with FundraisingBox’s API, we built interactive donation widgets that transform one-page forms into multi-step journeys. Each screen asks one thoughtful question. What impact resonates with you? How often do you want to give? How should we stay in touch? The experience feels intentional, not rushed. Personal, not transactional.

MAKE IMPACT THE PRODUCT.

When donors can see what they’re funding, giving becomes intuitive—
and returning becomes natural.

From first tap to recurring commitment, we build experiences that earn trust at every step—on top of FundraisingBox.

Let’s turn your next donation into the start of a relationship.

Start your mission with us

The Cookie Labs GmbH

Stahlgruberring 3
81829 Munich
Germany

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