Together, we built a global social recruiting campaign spanning 32 countries and 5 continents, synchronized with Solar Impulse’s journey.

For ODEG, one of Germany’s leading regional railway operators, we created a hybrid recruitment campaign combining cinema advertising and social media activation.

The storytelling approach humanized ODEG’s brand, showing not just the trains, but the people behind them. The outcome:

• A significant rise in qualified applications.
• Candidates who progressed further in the hiring process — proving the campaign didn’t just increase volume, but improved match quality.

The insight: when storytelling meets targeting, recruiting becomes reputation-building.