A Book That Came Alive
You make it interactive and adjustable.
With Jägermeister, we transformed their brand bible into a hybrid of print and digital using our Schnizzl engine to embed unlockable layers of media, stories and tools directly into the pages.
Readers could scan, reveal and share exclusive content, turning reading into exploration.
Bringing the Experience Home
Our solution came in the form of AR-powered product experiences delivered directly through social media. Users could explore models, features and even the sound of the motor in immersive 3D from their living rooms.
The impact spoke for itself:
- Interaction and reach multiplied tenfold compared to 2019 benchmarks.
- Awarded the German Brand Award ’21 in the Lighthouse Project category.
Playful AR for Everyday Icons
McDonald’s is a perfect example of why. They don’t need AR to create attention from scratch. They already have the biggest advantage any interactive experience can ask for: distribution. Millions of real-world visits create millions of chances to try something new without forcing users to search, download, or “care enough” beforehand.
If you can combine a physical trigger (packaging, a collectible, a printed code) with a clear reward (a mini game, a character moment, a surprise unlock), you can turn AR into something people actually use.
By combining storytelling logic with interaction, we help brands make reality itself their most powerful media channel.
If your brand is ready to make its audience look twice, we’ll make sure what they see the second time is unforgettable.
The Cookie Labs GmbH
Stahlgruberring 3
81829 Munich
Germany
